A progressive town, Carcar is an entrepreneur’s hub in the southern part of Cebu . It is renowned as the Shoe Capital of Cebu and the Carcaranons are known to be makers of excellent quality shoes since the 1950s. Proof to that are the chain of footwear shops in almost every part of the place and the establishment of the Carcar United Footwear Manufacturers Association.

Other than the outstanding craft in shoemaking, Carcar is also known for its tasty delicacies like Bucarillo (coconut candy that come in different pastel colors), ampao (sweet rice crispies), and the ever sought-after pork chicharon that started in the early 1900s.

But Carcar is not just an ideal location for small and medium enterprises. This town is home to old Spanish and American structures – from stone houses, schools, to churches. It is said that about fifty houses were built here during the middle of the 19th century to the beginning of the 20th century. One of these is the famous Balay nga Tisa (a house made from limestone blocks or tisa, thus the name) which was built in 1859 but still strongly stands today. This is a very well-preserved ancestral house with precious antique silver and ceramic wares, wooden cabinets, beds, and chairs that are still functional. The home has been taken cared of by four generations of Sarmiento family.

With the mix of being a business center and a heritage destination, driving down to Carcar is going to be a noteworthy experience. This southern town is approximately 40 kms away from Cebu City .