A progressive town, Carcar is an entrepreneur’s hub in the southern part of Cebu . It is renowned as the Shoe Capital of Cebu and the Carcaranons are known to be makers of excellent quality shoes since the 1950s. Proof to that are the chain of footwear shops in almost every part of the place and the establishment of the Carcar United Footwear Manufacturers Association.

Other than the outstanding craft in shoemaking, Carcar is also known for its tasty delicacies like Bucarillo (coconut candy that come in different pastel colors), ampao (sweet rice crispies), and the ever sought-after pork chicharon that started in the early 1900s.

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